Archive for March, 2008

Product Launch Formula - Should You Buy It?

Saturday, March 8th, 2008

Discover how to maximize your profits with the step-by-step product launch formula and get the best bonus: http://www.ProductLaunchFormulaReviews.com

Product Launch Formula is the brainchild of Jeff Walker. Now in it’s second edition it has proven to be one of the most powerful and profitable courses for many of the students who have applied it’s principles. With so many junk products online Jeff’s product is one that delivers on it’s promises. One only has to listen to the case multiple case studies of his students to understand just how powerful the techniques are.

Here are just some of the results of Jeff’s students:

Health related product: Dr Joe Mercola wanted to sell a special tele-clinic product to his list of opt-in subscribers. Without any joint venture partners he was able to gross over $500,000 in sales using the techniques taught in the course. Joe was smart and created an informational product that could be delivered digitally. This meant that he had none of the usual expenses that physical products incur. It also meant that he could sell as many as he wanted to without worrying about stock or inventory.

Another example is Martin Howey who sold 100 spots in a high ticket coaching course to generate two million dollars in sales. By using the product launch formula process, he was able to achieve this with a list of only five thousand people. None of this could have been possible without the step by step processes.

When launching any product, whether it be online or offline, it is important to have a ‘battle plan’. You need a step by step checklist of all the things you need to do to ensure that everything goes smoothly on launch day. Launching a product can be a particularly challenging task, especially for beginners, so it is always helpful to be able to leverage the knowledge of more experienced people to give yourself the best possible chance of success.

Before you get ready to sell anything, you need to make sure that all the pieces of the puzzle are in place. Make sure that your sales letter is proofread and that your order process works seamlessly. You should also consider letting your merchant account know that you’ll be expecting a high volume of sales flow through your account. Failure to do these things can mean your launch turns into a disaster. The last thing you want is to have people trying to pay you money but find themselves unable to for one reason or another.

You should spend some effort in creating a checklist that you can refer to time after time so that you can be sure you won’t miss any important points. You can tick off the list as you go and come launch day, you’ll be safe in the knowledge that you’ve done everything you can to ensure your success. The benefit of doing things right the first time is that you can then re-apply those techniques to future launches without doing any of the work again.

By spending the time to plan out your launch sequence you will inevitably increase the profitability of any campaign. This is something that you should do regardless of whether or now Jeff’s course is part of your arsenal. However, if you are new to this whole process, then it may be safer and more effective to learn the tried and tested techniques that you can learn from investing in professional training materials.

Discover how to maximize your profits with the step-by-step product launch formula and get the best bonus: http://www.ProductLaunchFormulaReviews.com

Product Launch Formula Reviews - Results From Using The Step-By-Step Product Launch Method

Thursday, March 6th, 2008

Discover how to maximize your profits with the step-by-step product launch formula and get the best bonus: http://www.ProductLaunchFormulaReviews.com

Jeff Walker’s the creator of a very successful product launch formula home-study course that teaches people how to maximize the earning potential of any product they create and launch. Unlike many of the more products sold online in this day in age, Jeff’s is one of the products which actually works for the people who apply the teachings and methodologies within.

Numerous people have applied the step-by-step launch process to generate 5, 6 or even 7 figure launches - both online and offline. The process and sequences themselves are an integral part of any marketing strategy that one must understand to get the maximum profit from any product.

Some of the results of Jeff’s students are nothing short of astounding and prove that it is possible to generate huge paydays in any type of market.

Joe Mercola is a doctor who used Jeff’s Product Launch Formula course when attempting to sell an informational product in the health niche. Despite not having any partners, Joe was able to gross over half a million dollars in sales simply by implementing the correct procedures in his sales process. By creating a digital informational product he was also able to cut his overheads to a minimal amount compared to a physical product.

Martin Howey is a high end coach who took a list of only 5,000 people and was able to sell 100 spots in a $20,000 coaching program, bringing in $2 Million in sales. So effective was the product launch formula in his process that he still has people on the waiting list, ready to pay him when more spots open up in his coaching program.

Jose Espana created a product specifically for the Spanish speaking market. Again, using the same tried and tested techniques to launch his product, Jose was able to generate a recurring income stream of over $35,000 every single month - from just one product launch.

Without the step-by-step techniques outlined in Jeff’s course, none of these sales figures would have been possible. His course is one that has been instrumental to the success of many marketers over the past few years in online markets as well as offline.

So what makes exactly makes these launches so successful?

There are several techniques that you can instantly use to improve your own success. One of the most important things to consider is the power of social proof. This is often overlooked by many marketers but having honest testimonials and feedback from real people can instill a great deal of trust in your prospects mind.

Even feedback that can sound negative may be useful in increasing your credibility. If someone asks for a refund, give it to them gracefully. Many times they will reply and thank you for your professionalism. This is the perfect testimonial to add to your site to prove the type of respectable person that you are. Remember, customers don’t buy from companies - they buy from people. Show them you are a real, genuine person and you can increase your chances of success when it comes time to launch your product.

Discover how to maximize your profits with the step-by-step product launch formula and get the best bonus: http://www.ProductLaunchFormulaReviews.com

Product Launch Formula - The Easiest Way To Launch A Successful Product

Tuesday, March 4th, 2008

Discover how to maximize your profits with the step-by-step product launch formula and get the best bonus: http://www.ProductLaunchFormulaReviews.com

Launching a product can be an arduous and difficult task, especially in competitive markets. Thankfully, there is a step-by-step product launch formula that you can follow to ensure success and beat out your competition. A good plan can mean the difference between a hugely successful campaign, or a complete failure.

Follow these simple steps to instantly increase your chances of a successful launch.

1) Buzz Marketing.

Well before your product even goes live, you need to create some “buzz” for it. Create anticipation and scarcity with your marketing efforts to get people talking about your product and the launch in their favourite online forums. The more exposure you can generate, the more chance you have of being successful. This is just like the big film studios who throw out “teasers” months before a movie is even released. You want the public to be aware that your product launch is imminent and get them salivating at the prospect. Get this step right and you can literally guarantee yourself a bigger payday when it comes to finally release.

2) Get All The Pieces In Place.

It’s no good having a huge pre-launch and follow up if your ordering process is not working correctly. Make sure to test every single element of the sales process to ensure that there are no hiccups on launch day. The last thing you want to do is have people beating down the door to pay you, but have your merchant account suspended, or your sales letter incomplete.

3) Find The Right Partners.

If you can find joint venture partners to help you launch the product your chances of success are greatly increased. You can leverage the efforts of others to drive many more prospects to your sales page and multiply the amount of income that you generate. Even if you pay them a percentage of the profits, you will undoubtedly end up financially better than you would from your own efforts alone.

4) Social Proof

Find people who are willing to test out your product for free in return for feedback. Get them to submit testimonials in audio or video format and use this as part of your sales process. People respond to positive comments from other like-minded people so testimonials are essential to creating trust and credibility with your prospects.

5) Prepare For Lift Off!

Launch day is when it all happens. Double check that you have everything in place and make sure to contact your partners ahead of the launch to make sure they stick to their commitments. Offer to help them in any way you can to make sure that everything goes smoothly. Try and set aside the entire day to monitor how things are going and be prepared to fix any problems that may occur along the way.

A product launch can be extremely gratifying (financially and otherwise) but without a solid plan, you will ultimately end up short of your goal. Take these simple steps and apply them to your own sales process and you are almost certain to increase your bottom line profits every single time.

Discover how to maximize your profits with the step-by-step product launch formula and get the best bonus: http://www.ProductLaunchFormulaReviews.com